Facebook to monetize by ads on facebook mobile
By bbsbuzz - Wed Jun 06, 1:09 pm
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Facebook is allowing advertisers to place ads specifically on mobile, addressing a key concern about expanding its appeal as smartphones and mobile devices become more lucrative.
The company, whose revenue growth has slowed in recent months, is also letting advertisers direct ads into users’ news feeds.
“We want to make it easier for advertisers to get the distribution they want,” said Facebook employee Annie Ta.
Previously advertisers could buy a broad category of “sponsored stories” advertisements that would run on the website, but Facebook controlled whether the ads appeared on mobile devices or in users news feeds.
The Wall Street Journal reports that (subscribed content) mobile ads were a part of a premium ad package and this was an impediment to those who wanted to solely focus on advertising on smartphones.
After losing nearly $25 billion in valuation, this move was long overdue as investors and analysts had started doubting the social network giant’s capability of making revenues in the long term.
The Wall Street Journal report noted that the company does not give a break up of its mobile advertising revenue in its $3.7 billion last year because it does not consider the amount significant enough.
Introducing some changes in its advertising offering, the company is letting brands pay for just one post at a time. This, they believe will get all kinds of brands to advertise, not just the premium brands.
The fee will be based on a bidding process that charges advertisers per every thousand ads viewed in the News Feed or per ad clicked on by a user, said the report
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